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Contact FAQ Trademark Trademark Registration International Trademarks Business Brand Page Free Trademark Search Comprehensive Search Get Trademark Quote Trademark Assignments Trademark Office Action Trademark Statement Of Use Trademark Renewal Trademark Revival Trademark Watch Patent Patent Search Design Patent International Design Patent Provisional Patent Utility Patent Accelerated Patent International Patent (PCT) Domain Logo Business Fight Login Search Millions of Filed Trademarks for Free Search Talking with Attorneys in your Area Frequently Asked Questions Ask a Question and Find Answers See More Online Services offered by Trademarkia Best-Selling - U.S. Trademark Registration International Trademark Filing Patent Your Inventions Incorporate Your Business See More Trademark Services Online Trademark Search Tools Australia Trademark Search Canada Trademark Search China Trademark Search UK Trademark Search European Trademark Search Global (WIPO) Trademark Search What are the benefits of registering a trademark? When you acquire a register a trademark, you are granted exclusive right to its usage and it strongly prohibits other organizations from using it. Your trademark will usually pop up in search results when people researching a trademark that may be similar to yours thereby discouraging them. This is because the US patent and Trademark office would discourage its use by other parties. It protects your intellectual property against theft and ensures that you have your full ownership rights within the jurisdiction of its relevance. It provides an official notice that your trademark is already taken thereby decreasing the chances of claims by other parties. Acquiring a trademark for your brand prohibits others from using it. It acts as a protective cover for you and your business. It makes your brand an asset and grants you greater privileges It supports the expansion of your business in the long run; and helps you reach out to a vast audience. Trademarkia is the largest free trademark search engine. Register a trademark now to protect your brand. Why run a trademark search online? You should run a free trademark search for a similar mark because it is cost effective and more time efficient to do before registering a trademark. A trademark search can help to avoid apparent duplications of existing live marks and the government fees to trademark office are non-refundable. It is easier for you to make name changes before you invest too much time and money in building a possible conflict brand and later face to the risk of losing all goodwill. Trademarkia offers free trademark search tools in multiple countries: Australia Trademark Search | Canada Trademark Search | China Trademark Search | UK Trademark Search | European Trademark Search | United States Trademark Search | Global (WIPO) Trademark Search Federal Trademark Registration Basic FAQs What is a trademark? A trademark is a word, a combination of words and symbols, a design or logo that distinguishes a company or products from others in the industry. Trademarks protect the rights of the owner and help a business or brand stand out. A “service mark” distinguishes that a brand applies to a service instead of a product, but it is common to see a “service mark” simply referred to as a “mark” or “trademark.” Many well-known brands, slogans, and logos you love, know and trust have been registered with the United States Patent and Trademark Office (USPTO), which greatly expands the protection that trademarks afford. What does trademark do? Trademark registration entitles the registrant to a right of ownership of the brand, business name, or slogan on a national-level and the right to use it nationwide. Trademark ownership may help stop another person or company from registering a similar mark in the future. Also, it allows the trademark owner to bring a case in federal court if someone infringes on the name or brand. Once registered, a registrant can begin to use the ® symbol after the name, slogan or logo. Why register a trademark? The main reason for registering a trademark is to identify your products or services to potential customers uniquely. National/Federal registration of a trademark helps prevent competitors of your business from stealing your business name, slogan, or logo. Trademark Registration also protects you against misappropriation by confusingly similar marks used by competitors. Protecting your unique name, slogan, or logo in the form of a trademark is one of the most valuable investments in your business. If you ever decide to register a trademark or a service mark, Trademarkia network law firms can assist you in obtaining one. What are the different kinds of trademarks? The Trademark is the most popular and is typically used to register a name, slogan or logo associated with the sale of goods . A service mark , is the same as a trademark, except it applies to services specifically (a restaurant or travel agency might register a service mark). Often, people simply use the term “trademark” generally for marks for products and services. Intent to Use applications are used when someone wants to trademark a brand that they are not yet using in commerce. These applications establish a company’s claim to a mark as of the date of filing. These are a great tool for clearing ensuring that a brand is safe to invest into, and ferreting out any would-be opposition before investing too heavily into branding and marketing. Once the application is examined, the USPTO will grant a registration once the applicant can show they are using the mark in interstate commerce, with protection extending back to the date that they initially filed. What makes a good trademark name? The United State Patent and Trademark Office will not approve just any name that is applied for as a trademark. The USPTO classifies marks on a spectrum of distinctiveness. In order of least distinctive to most, a mark can be considered “ generic ,” “ descriptive ,” “ suggestive ,” “ arbitrary ,” or “ fanciful .” USPTO is more likely to award a trademark application if a name more distinctive. Generic names are rarely given protection. For instance, a company that makes steel and tries to trademark the name “The Steel Company,” for a company that produces steel, will not succeed. Steel is a term generically used to describe the products being sold, in this case. Descriptive names are also difficult to register with the USPTO. For instance, “The Great Big Steel Company” is difficult to register because it merely describes qualities of the company or its products. Generally, descriptive marks are entitled to mark protection, but only if they have gained what has been termed “secondary meaning.” That is to say, the name has become so popular that despite the descriptive nature, the public associates the product with a particular company. An example is International Business Machines or IBM. Fledgling companies generally are not well known enough to have attained secondary meaning. Suggestive marks , which often hint at the quality or another aspect of the business, are much easier to register. Trademark practitioners often call Suggestive marks the “sweet spot;” you still tell your consumers what sort of products you are offering, but not so blatantly as to be denied trademark registration. For instance, “Herculean Steel” may be more likely to be registered by the USPTO than “Strong Steel,” but conveys a comparable meaning. Herculean suggests the steel is strong, without outright describing it as strong. Nevertheless, the line between an identifying mark and a suggestive one is difficult to draw. Microsoft, which produces software for microcomputers, and Citibank, which renders financial serv...